This is the MerArt brand platform — one source for logo, colours, typography, components and tone of voice. Built as a scalable platform, not a static document, so the brand stays consistent across web, print and social media.
The MER monogram is the core mark; the MERART wordmark is used where there is room. Always give the logo room to breathe, and only use the approved colour variants.
Minimum clear space = the height of the «M» on every side.
Use the monogram on a clean surface, in one of the brand colours, with enough room around it.
Don't stretch, rotate, add shadows, or place the logo on a busy, low-contrast background.
A calm, neutral base with one clear accent. The accent is reserved for the most important element — action and focus.
Cormorant Garamond brings elegance and character to headings; Jost brings calm readability to body text and UI. A simple scale keeps the rhythm consistent.
Reusable building blocks with defined states — the same logic on web, print and social.
Image surface, title and supporting text.
MerArt speaks warmly, clearly and knowledgeably — like a creative professional, not an agency. Precise without being stiff.
Human and welcoming, never cold or corporate.
Simple language, short sentences, no inflated words.
Confident in the craft — shows rather than over-explains.
The words carry the same care as the visuals.
One system, many surfaces — business cards, social media and web all draw from the same tokens and components.
This platform — and Leid.no's brand platform (brand.leid.no) — is designed and coded with «vibe coding»: I describe intent and design in natural language and build working, production-ready platforms with AI-assisted development in Replit. Design and code in one flow.
Colours, typography and components are set as reusable tokens.
I describe the intent in plain language and generate working code iteratively.
Adjust live against the design system until the expression feels right.
The finished platform is deployed directly — like brand.leid.no.
The same approach, built for Leid.no — a scalable design system for Rental, Marketplace and Proff.