Visual identity for a restaurant payment app. A «C» symbol with an arrow and a friendly smile, a fresh Smoky Blue palette and rounded, welcoming typefaces.
Click'nPay makes paying at a restaurant simple and pleasant — one tap, done. Friendly, modern and frictionless.
The core mark and its use — built for recognition at every size and surface.
Always give the logo clear space equal to the height of the mark. Never go below the legible minimum size.
Use the approved brand colours, on calm surfaces with good contrast.
Don't stretch, rotate, recolour or place the logo on a busy background.
The palette that carries the brand, balanced with neutral surfaces.
Varela Round for headings; Quicksand for body text and UI.
The symbol combines a «C», an arrow (click) and a smile — simplicity and good vibes in one mark.
How the brand speaks — consistent across every surface.
Light and welcoming tone.
Short, clear messages.
Builds trust around payment.
The same visual language across every surface.
