Brand Handbook

Finca Es Cabàs

Historic finca & boutique hotel · Mallorca

Brand for a historic finca and boutique hotel in Mallorca. The monogram is inspired by the building's arches, with an elegant palette and a complete stationery line, brochure and website.

HistoricCalmNaturalElegant
02 — Brand idea

The essence

Finca Es Cabàs unites Mallorcan history with quiet luxury — an authentic finca where architecture, nature and hospitality meet.

04 — Colours

Colour system

The palette that carries the brand, balanced with neutral surfaces.

Green
#1F5C44
Primary · brand
Sand
#DFD3C7
Secondary · surface
Ink
#1C1B19
Text
White
#FFFFFF
Background
Dominance: Green carries the surfaces; the other colours act as support and accent.
Aa
Aa
Aa
05 — Typography

Typography & scale

Myriad Pro for headings; Walkaway Condensed for body text and UI.

Display
Brand
Myriad Pro · 56px
Heading H1
A heading that lands
Myriad Pro · 34px
Heading H2
Subheading
Myriad Pro · 24px
Body
Calm, readable body text for longer content.
Walkaway Condensed · 17px
Caption
Metadata and small print.
Walkaway Condensed · 13px
01 — Signature element

The arch monogram

The arch monogram

The «M» is formed from the building's arches — a monogram that ties the brand directly to the historic architecture.

06 — Tone of voice

Voice & tone

How the brand speaks — consistent across every surface.

Elegant

Calm, understated and timeless.

Hospitable

Warm and welcoming.

Authentic

Rooted in place and history.

How we say it
«A quiet finca surrounded by Mallorcan nature.»
How we don't
«The ultimate five-star luxury hotel.»
07 — Applications

The brand in use

The same visual language across every surface.

Business card
Business card
Stationery / office
Stationery / office
Brochure
Brochure
Website
Website
Contact

Design by Mariana Gausdal · MerArt

mariana@merart.no
www.merart.no · +47 941 97 484 · Based in Norway