La Bodeguita — Brand Handbook

01 — Brand idea

One brand strategy

One strong, unified brand — built on authenticity, flavour, community and the meeting of cultures. We grow the range and reach new markets without diluting the essence. No sub-brands; one clear identity.

02 — Logo

Logo & symbol

The logo is a symbol plus a wordmark. The symbol — a «B» with a leaf — represents cultural heritage and the values of authenticity, flavour, community and connection between cultures. Used only in green, black or white.

Clear space & safety zone

Clear zone around the logo = ½ the logo height (X) on all sides. Minimum width: 20 mm — never smaller.

Approved versions

The logo is used only in Verde La Bodeguita, black or white, on calm surfaces with good contrast — horizontal or stacked lockup.

Don't stretch, rotate, recolour or place the logo on a busy background.

03 — Colours

Colour system

Two official colours: Verde La Bodeguita and Negro La Bodeguita. Green must always be present as a distinct identity element.

Verde La Bodeguita

#266025

Pantone 349 C · CMYK 95·49·100·17 · RGB 38·96·37 · RAL 6005

Primary · brand

Negro La Bodeguita

#000000

Pantone Black C · CMYK 0·0·0·100 · RAL 9005

Text · contrast

Blanco «Sea Salt»

#F3F2F3

RGB 243·242·243

Surface · background

Green is dominant and carries the surfaces; black for text/contrast; «Sea Salt» as a light background.

04 — Typography

Typography

The main typography for all marketing communication: Helvetica Neue for text, and Montserrat for display / headings.

Helvetica Neue

Regular · Aa Bb Cc

Italic · Aa Bb Cc

Bold · Aa Bb Cc

Body & UI

Montserrat

Light · Aa Bb Cc

Medium · Aa Bb Cc

Black · Aa Bb Cc

Display, logotype & text boxes

05 — Signature element

Text boxes & iconography

Headlines sit in green text boxes with white Montserrat Black. Inner margin (padding) = ½ the text height, including between lines. Titles should not exceed 2 lines (3 max).

Real Latin flavours
— right around the corner

The text-box system: a compact box that hugs the text, never oversized.

Iconography: white symbols inside a green circle (store/finca, community) — used together with the text boxes as one unified system.

06 — Tone of voice

Voice & tone

Warm, authentic and close — like a friendly Latin-American corner shop.

Warm

Personal and welcoming.

Authentic

Real products, names and flavours from Latin America.

Close

Local, inclusive and down-to-earth.

«Pensamos en ti, pensamos en Latinoamérica»

Vi leverer eksotisk kvalitetsmat fra store deler av Latin-Amerika · «Bli en del av vår drøm»

07 — Applications

The brand in use

From merch and product labels to roll-up, catalogue and social media — one visual system.

08 — Web store

Designing the online store

The entire online store was designed from the ground up: information architecture and categories, page layout, product photography and how the products are presented.

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