Brand Handbook

Nøtteblanderen

Nuts & dried fruit · Oslo

Brand for nuts and dried fruit with a warm, craft-led expression. An engraved nut illustration and bespoke characters carry the identity across packaging and in-store POS.

CraftWarmNaturalNostalgic
02 — Brand idea

The essence

Nøtteblanderen celebrates natural produce with craft and warmth — nuts and dried fruit presented with a nostalgic, engraved feel.

04 — Colours

Colour system

The palette that carries the brand, balanced with neutral surfaces.

Burgundy
#6E463B
Primary · brand
Cream
#ECE0C5
Surface · neutral
Ink
#1C1B19
Text
White
#FFFFFF
Background
Dominance: Burgundy carries the surfaces; the other colours act as support and accent.
Aa
Aa
Aa
05 — Typography

Typography & scale

Harriet Display for headings; Helvetica Neue for body text and UI.

Display
Brand
Harriet Display · 56px
Heading H1
A heading that lands
Harriet Display · 34px
Heading H2
Subheading
Harriet Display · 24px
Body
Calm, readable body text for longer content.
Helvetica Neue · 17px
Caption
Metadata and small print.
Helvetica Neue · 13px
01 — Signature element

Engraving & characters

Engraving & characters

Engraved nut illustrations and the family characters give the brand soul and tell a story of origin and craft.

06 — Tone of voice

Voice & tone

How the brand speaks — consistent across every surface.

Warm

Personal and homely.

Honest

Natural produce, no fuss.

Storytelling

Stories of origin and family.

How we say it
«Hand-picked nuts, blended with care.»
How we don't
«Premium snacks for the discerning consumer.»
07 — Applications

The brand in use

The same visual language across every surface.

Packaging
Packaging
Gift box
Gift box
POS / campaign
POS / campaign
In-store advertising
In-store advertising
Contact

Design by Mariana Gausdal · MerArt

mariana@merart.no
www.merart.no · +47 941 97 484 · Based in Norway