Logo and visual identity for the design studio Square Design — an elegant, high-contrast serif logotype with a crossing «Q», set against a warm, sophisticated palette.
Square Design stands for the timeless and refined — simple elegance, high contrast and precision in every detail.
The core mark and its use — built for recognition at every size and surface.
Always give the logo clear space equal to the height of the mark. Never go below the legible minimum size.
Use the approved brand colours, on calm surfaces with good contrast.
Don't stretch, rotate, recolour or place the logo on a busy background.
The palette that carries the brand, balanced with neutral surfaces.
High-contrast serif for headings; Light sans for body text and UI.
How the brand speaks — consistent across every surface.
Calm and confident.
Considered down to the detail.
Avoids short-lived trends.
The same visual language across every surface.
